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i3 Pictures & Info Keep Coming

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A nearly undisguised i3 with production wheels
I started this blog about 2 1/2 years ago and until recently I've had to scour the internet and reach out to contacts I have to get any morsel of i3 information I could. BMW had been exceptionally tight-lipped when it came to i3 information of any kind. In fact we are only a couple months from its official European launch and there is very little technical information available.

However as we approach the July 29th unveiling of the production we are now getting daily doses of 'spy' photographs, each one seemingly revealing more and more. The site gmotors.co.uk is responsible for grabbing the latest, and most revealing pictures posted here today. For the first time we see an i3 with production wheels driving on the roads. We did get a quick glimpse of these wheels (which I posted here back in April) when the car was apparently doing an advertising photo shoot. I really like these wheels but I don't know if they are the 19" standard wheels or the 20" wheels that will be optional. You can tell they are very flush with black painted inlets to give the appearance the spokes are thinner than the really are so there is minimum wind resistance, decreasing the drag they cause.














The second piece of interesting information I found today was from a blogger "Lisa The Car Addict" who was sitting in the BMW Welt just as a BMW "Product Genius" was walking by and talking about i3 & i8 Pricing. Here's what she had to say on her blog:


Hey Guys,
Right now I’m sitting inside the BMW Welt, killing time before my last final exam later and a “Product Genius” just walked by with a group of business men. Anddd, he also talked about the Prices .. 36000€ for the pure electric BMW i3 and 39000€ for BMW i3 with Range Extender. And 100000€ for the BMW i8. All base prices, of course. ;-)
So yes, the earlier “communicated” prices must be real ;-)
I also had a look at their recently installed quick charger for Electric Cars right in front of the BMW Welt at the Doppelkegel. Pictures of it later!
Enjoy your Day,
Lisa


A 36,000€ price for he i3 would be great, and much lower than most - including myself expect. For US pricing, most premium German manufacturers sell their cars for much less than they do in their home country, and it's usually "1 Dollar for 1 Euro" as opposed to adjusting for the Euro's higher value. So if Lisa's information is correct, the i3 could have a base MSRP in the US for $36,000! With the Federal Tax credit it could actually cost less than $30,000! I still have a hard time believing this will be the case and I'd hate to get everyone's hopes up only to be disappointed when a $42,000 MSRP is announced, but this is definitely intriguing news that I'll watch closely and report here as soon as any kind of pricing information becomes available.
Another mostly-revealed photo but this one has what hopefully are wheels used only for testing. If these are the standard wheels than I'm sure most people will opt to pay for the much nicer wheels in the above pictures. Perhaps that's BMW's plan to get you to spend another $1,500 or so for the upgrade! Offer hideous stock wheels so you have to buy the premium option ;)

LED Headlights Won't be Standard

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Want LED headlights on your i3? It looks like you'll have to pay for them. Close up images of recent i3's caught driving around on public streets confirm there are two different headlights used; one being typical Halogen and the other LED. Combine that with the recent (patent?) drawings posted online by autoevolution.com and it's clear the car will have two headlight options. 

The Halogen headlights that will likely be standard
The more expensive and energy efficient LED headlights that appear to be optional
 I'm not sure what this means for the taillights which look to be blade-lit LED's in all the spy photos I've examined. Perhaps only the LED headlights will be optional and the rest of the lighting will always be LED. I think many would have assumed the i3 would be all LED in all trim levels because of the emphasis BMW has put on efficiency. Using heat pumps, uniquely tall and skinny tires, CFRP and aluminum to reduce weight, etc it would seem like a shame to then have normal halogen headlights lighting the way. If this is the case, I'm sure it's a result of BMW trying to get the base MSRP as low as possible. Will that mean the stylish wheels we've seen recently will be optional also, as well an "EV necessities" like navigation with charging station locator? We don't have long to go now and the "Vorfreude" is certainly building. I'm looking forward to getting all this information finally out in the open so we can really get down to discussing what we like and what we don't. What do you think of the headlight topic? Post your comments below.
Both i3 concept cars(the original 5 door & the more recent coupe') had LED headlights

i3 To Cost $34,500??

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Autoblog posted a story today claiming the i3 will have a beginning price of $34,500! If true that would mean the effective price would be $27,000 in the US after the $7,500 federal tax credit and would most certainly propel the i3 into instant sales success immediately upon its launch. The article also claims the range extender option (REx) will cost about $2,000, which is exactly half of what has been speculated thus far.

However, don't write your deposit check yet. While I'll be as happy as anybody if BMW somehow manages to deliver this groundbreaking vehicle at such a low cost, I just don't believe it's true. BMW hasn't said much about pricing, but what they have said seems to indicate a higher price point, one in the mid $40,000 range. It would certainly be a coup if they can deliver on this, but I'm not holding my breath. The article is suspect to me in the first place because it claims the range extender to be used in the i3 was first used in the ActiveE. I have over 50,000 miles on my ActiveE. I wish somebody told me earlier it had a range extender, I cold have used it on more than  a few occasions!

BMW i3 on Display at the Welt

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New BMW i3 sightings are occurring practically on a daily basis now. The latest was captured by blogautomobile, a French car blog which captures pictures of a white i3 parked under an artfully designed small solar canopy in front of the BMW Welt in Munich.

The nearly-naked i3 has limited camouflage covering only the belt-line and rear hatch area. It's pretty clear the rear side window they are hiding will have the same stream-flow design the i3 concept coupe has but it is still unclear what the rear hatch will look like. That and the interior are the only things we haven't been able to get good pictures of to date.

One thing to note is the wheels on the car are the flush "aero" wheels we've seen on i3's during road tests. I assumed these wheels were for testing purposes only but I'm beginning to think they may be the standard 19" wheels. I'm sure they are perfect for reducing drag, but I'm not too sure many buyers will appreciate the plain look. I know I'll be going for the wheel upgrade package if these are indeed the standard wheels. :)

 

BMW i3 Press Release

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BMW NA sent out a press release today titled " The Ultimate Driving Machine in a new era of mobility" It's a pretty comprehensive press release and a bit long to post in its entirety here so I'll provide the linkHEREand let you read it direct. 

Some notable highlights:
~0-60mph in approximately 7 seconds (woo hoo!)
~The range extender has no effect on luggage capacity.
~Navigation system will be optional.
~The high-voltage battery consists of eight modules (each with 12 individual cells), which together produce a rated voltage of 360 volts.
~It achieved a .21 kilowatt hours per mile rating on the New European Driving Cycle (NEDC). This cycle is less strenuous than the EPA test. 
~The 22kWh battery weighs about 450lbs
~When plugged into a public DC fast-charging station (50 kW) it only takes about 20 minutes for the battery to reach 80 percent capacity.

i3 To Be Priced in the Low to Mid $40,000

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The i3 in Solar Metallic Orange
There has been a lot of speculation on the i3's price. A few days ago Autoblog posted a story that claimed they had confirmation the i3 would cost $34,500. However today Dave Buchko, a spokesman for BMW North America told Edmunds Automotive this in a telephone conversation: "The base price of the i3 in the U.S., not including the tax incentive, will be in the low-to-mid-$40,000s"

So while Autoblog wasn't correct, they may not have been entirely wrong. The i3 will qualify for the maximum electric vehicle Federal tax rebate of $7,500. Therefore if the base price is $42,000, than the effective cost would be exactly what Autoblog said it would be, $34,500. Hopefully we'll get official pricing as well as technical information at the i3 World Premier on July 29th. 

For the full Edmunds story, click HERE.

A Nose By Any Other Name...

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The production i3 added black V-shaped accents on both sides of the front bumper
Now that BMW is "showing some skin" on the i3 we're getting a peak at what's been under those swirly blue wraps for the past couple years. There haven't been too many surprises because it's appearing to be very similar to the i3 concept coupe' introduced at last years LA Auto Show - and we were told the production car would be very similar. One thing that does look oddly different is the nose.

On all the BMW-supplied press photos, the i3's nose has two rather large and distinct V-shaped areas that are not painted the same as the rest of the bumper. I'm not sure if this is the actual look the production car will have, or if it's just another ploy by BMW to obfuscate the true look. However if that's the case, why go through all the trouble of custom painting the bumper skins when they could have simply kept the lovely blue swirly camouflage we've all become so fond of, on the car to keep the bumper hidden.

I'm not particularly a fan of this new custom design and actually hope the production i3 goes back to the look of the two previous concepts where the entire bumper skin was painted the same color. What do you think? Do you like the new look or the painted look of the concept cars?
The original i3 concept car


The i3 concept coupe'
Edit: Hats off to Matthew who pointed out that when viewing the photo in high definition you can see the blackout V-shaped area is actually tape and in fact it's not even symmetrical(which is easy to see now that it was pointed out to me!) So I would imagine the production car will indeed have the same painted bumpers as the two concept cars do in the above pictures. Which I definitely think looks better.  :)

Edit #2: Matthew just posted a close up which clearly shows these areas are simply taped off:


A Sunroof and a Moonroof Option?

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After examining some of the latest i3 photographs, I've noticed something unusual. It seems there may be a sunroof and a moonroof option. One, as seen in the above video below of the i3 driving on the Autobahn, shows a normal looking large sunroof that opens and slides towards the rear of the car as most sunroofs do.
Look at the roof above the front seats. It's clear there are two different openings divided by a section of roof and the glass is covered with the same material on the side window of the rear door the woman has open

However the second, as seen in these two pictures seems to be two separate glass sections divided by a stationary section of the roof. It's hard to tell, but it seems these may not open, and just be there to let light in, like a classic moonroof. The interesting thing is there are two distinct separated panels, not one large piece of glass. I suppose this would allow one passenger to close their moonroof section if the sunlight was bothering them while the other front seat occupant could leave the one on their side open. Unless of course it is one large glass panel that opens and slides back above the section of roof that divides the opening into two spaces. Perhaps they needed that section to increase the strength of the CFRP passenger module. Take a look at the pictures and let me know what you think is going on there.
It's harder to see here but you can see the divider sticking down between the two openings.
For those that don't know the difference in sunroofs and moonroofs, basically a sunroof opens and pops up and slides back to allow air in the car while a moonroof is sealed and just allows light in. Click here for a thorough explanation.

Sunroof/Moonroof Follow Up

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After coming across some more pictures that show the interior roof, I'm pretty sure the sunroof option will have the two individual openings as seen above, separated by a structural support in the center of the roof and each opening will have independent interior shades to slide forward and close one half at a time. However the whole glass top will open as one piece as seen in the video of the previous post. Pretty cool design. I really like that you can close the shade screen on your side if the sun is bothering you and your passenger can leave it open if they prefer it that way. Sunroof solved!

Was Giving the i3 Only 4 Seats an "Unforced Error"?

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This i3 spy shot clearly shows a plastic tray separating the two rear seats.
The i3 is going to only have 4 seats. That was something that has pretty much been an accepted fact since BMW first announced the "Megacity" vehicle would go into production. However now that we are on the verge of the official unveiling later this month some people are starting to ask why not make it seat five?

The i3 concept coupe rear seats
I've seen both the original i3 concept and the i3 concept coupe in person and they both appear wide enough to accommodate three people back there. Add the fact that there is no transmission tunnel to get in the way of the middle passengers feet and one does start to wonder about it. Over in the Facebook i3 group, Anton Wahlman, a contributor to The Street likened BMW's decision to make the i3 only seat four an "unforced error" since it would appear the car could accommodate three in the rear seat if only BMW had wanted it to. Anton said:
"
If you can't fit 3 people in the rear seat, it will significantly reduce the propensity of a Volt owner to switch. If this is true, it would be an unforced error in terms of understanding the (American) consumer." He also said:
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The #1 reason I hear people aren't buying the Volt is the lack of seating for 5. Not the ONLY reason, but the single most frequent one. GM knows this, so the Volt 2.0 (2015 model, launched in 2014) will fit 3 people in the back seat."
Anton is speaking from experience, he drives a Volt. He makes a very good point about a Volt owner switching to an i3. 

Both the Chevy Volt and the Nissan LEAF launched in December of 2010. So anyone that was an early adopter and rushed out to get one of the first Volts or LEAFs took delivery in the end of 2010 to the beginning of 2011. Many of these people took the attractive 3 year lease options offered and guess when all those leases are expiring? Yep, pretty much exactly when the i3 will be launching. The i3 is the perfect next step for existing Volt and LEAF owners because it offers more electric range plus a range extender, a combination no other EV does. I have personally received dozens of messages and emails from people in this position wanting to know if I had inside information about the exact launch date because they want to transition directly from their LEAF or Volt into an i3 but don't know if the i3 will be available when their lease expires. 
The original concept had rear bucket seats

As Anton mentioned, Chevy is going to make a 5 seat Volt for the 2015 model. They will sell both a 4 seat Volt and a 5 Seat Volt when the redesigned Volt 2.0 is released later next year. So apparently the Volts lack of a 5th seat was a significant issue, enough for GM to redesign the battery tunnel to allow for a center rear seat. Since the i3 doesn't have a battery tunnel in the first place, and appears to be about as wide as a Volt there must be other reasons BMW elected to make the back seat only for two passengers. Weight considerations could be the main culprit I suspect but regulatory issues and crash test ratings could be possible reasons also. We know how hard BMW worked to keep the i3 weight as low as possible, shedding every pound that wasn't absolutely essential. A lot more goes into adding the third seat than simply adding an extra seatbelt. The suspension would also need to be modified which would add weight and make for a stiffer ride. I wonder if BMW will do what they did with the MINI Countryman and offer a third seat option at a later date if this becomes a bigger issue than they expect. 

Taking all that into consideration, BMW still hasn't revealed the exact width of the production i3. They did reveal the length in the recent press release which surprisingly will be 6 inches longer than the original i3 concept was. The original concept was 151.4" and the production i3 will be 157.4". It will be interesting to see what the width actually is. If it's wider than 67" (which is about what a 5 passenger Honda Fit is at 66.7") then I may agree with Anton about it being an unforced error unless BMW gives a proper explanation why adding the fifth seat would not have been a good idea. I'm sure offering the i3 as a 5 passenger vehicle compared to a 4 passenger vehicle would open it up to a much broader audience of perspective buyers. After all, virtually all of the top selling passenger cars in the US are 5 passenger vehicles for a reason. 
This is probably the best interior picture of an i3 available. You can see it appears there is plenty of rear legroom

BMW i3 Color Choices

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Unfortunately the blue and white swirly camouflage cover will not be a factory option but owners are welcome to custom paint their i3 like this if they've grown fond of looking at it on the car for two years now! I'll pass.
There has been no official confirmation on what color options will be available on the i3 but rumors have been swirling lately as journalists have been given access to pre-production i3's to test drive on closed courses.

We've seen what I've identified as six different colors so far; two slivers, two grays, a white and a new color specifically made for the i3 identified by BMW as Solar Metallic Orange. That's not much of a wide variety but it's not to say BMW is holding back some for the launch.

Dark Gray - looks like black from some angles














Basic Gray


















Basic Silver - Possibly called Ionic Silver












Light Blue-Silver













Solar Metallic Orange - Made specifically for the i3





White
























I don't know the official names of the colors for any of these except for Solar Metallic Orange that BMW announced recently. What's your favorite color here and do you expect BMW is holding back on different color options?

BMW i3 Wheels: Efficient & Effective or Skinny & Skidding?

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You get a better view of just how tall and thin the tires on the i3 without the body in place.
One of the features on the i3 that have had many BMW loyalists cringe when see them is the tires. They are tall and thin, and look more like you would expect them on a Toyota econo-box, than from the engineers in München.  The standard rubber on the i3 will be custom made for the car, low-rolling resistance 19-inch Bridgestone Ecopia tires, sized 155/70 R19. They are mounted on  featherweight 19" x 5" wheels, weighing only 15lbs. There will also be a 20" wheel option, but BMW hasn't disclosed the exact size of that wheel of the tires that they will mount on them. 


The stock 19" wheels
I suspect many potential i3 buyers will get past the thin, underwhelming look of the tires as long as they perform admirably. After all, they only look bad from the from or rear; when looking at them from the side it's difficult to see how thin they actually are. But what do I mean by perform admirably? That may be different for different people. Low rolling resistance tires typically aren't good for the "ultimate driving experience" the rubber is hard and doesn't usually offer premium grip for cornering. Sticky high performance tires usually deliver bad fuel economy because the rolling resistance is high. I suspect many i3 buyers will be most concerned with efficiency and range in which they would probably favor efficiency slightly over performance. But let's face it they still expect it to perform like a true BMW, and that's something BMW has promised will be the case with the i3. 

What may be the 20" optional wheels
When discussing the tall, narrow tires with Georg Kacher of Car Magazine, Ulrich Kranz of BMW said "It’s not rocket science. All that matters is the size of the contact patch. The 19-inch tires may be skinny, but their tall height generates the same contact patch as a low-section 16-inch MINI tire"  Kacher then went for a ride in a pre-production i3 and wrote this about the handling: "This is extraordinary. The i3’s most awesome dynamic talent is its incredible grip. The made to measure tires are about as narrow as those of a 125cc motorbike, yet they hang on almost as tenaciously as BMW’s latest DTM racer... The car zooms towards the apex, kisses the cobbles and flies out onto the short straight. There is very little lean considering the considerable pace, and I don’t recollect more than a faint trace of front end pitch and no yaw at all. This i3 appears to handle like the best BMWs."
 
The original i3 concept wheels
Then Michael Specht from the Automotive News wrote this after driving an i3 a couple days ago: 
"BMW's i3 electric car looks set to be a winner. I drove it recently and I can only say: Wow! Whoever drives this car will want one immediately. I can't remember when I was more surprised by a car's driving dynamics. One of BMW's marketing slogans is "sheer driving pleasure." BMW was keen that this should apply to the automaker's new electric vehicles sold under the "i" subbrand and the company has succeeded with the i3."


The i3 concept coupe's 20" wheels
However Autoblog had less than total praise for the i3's handling: "The test cars were fitted with skinny, rock-hard and low-rolling resistance 19-inch Bridgestone Ecopia tires, sized 155/70 R19. After just a single spirited lap of the set course in 93-mph v-max Comfort mode, it was clear that we were driving the i3 in a style for which it was never designed. If you try to make the i3 live up to the well-honed definition of "Ultimate Driving Machine," you are categorically missing the entire point of the i3." That's not what the majority of potential i3 buyers want to hear - me included. Don't tell me I'm missing the point if I buy a BMW and expect it to handle like a real BMW! I don't care what type of fuel it uses or whether it's a hatchback or sedan, it's a BMW!  However this is the only article I've seen that criticizes the handling and I've probably read about a dozen that have said they were impressed. The final verdict for me will be when I get behind the wheel of on myself and I urge everyone else to do the same thing. It's nice to see car reviews but let yourself be the judge when you are purchasing a car. After all, it's your money and you'll be driving it!

BMW has done everything they reasonably could to cut the weight of the i3. This allowed them to use a smaller battery and still get their tareted range of 80 to 100 miles with the i3.With the battery being the most expensive component of an EV by far, it's not surprising they are so obsessed with weight savings. However what is the perfect balance of efficiency and performance? No doubt the car would handle even better with wider, stickier tires on there which would need wider wheels, which would then weigh considerably more. Finding the perfect balance was BMW's task, it's just up to us to drive and enjoy the car. I hope they got this one right because the i3 won't be the Ultimate Driving EV if it isn't fun.

BMW i3 Countdown Has Begun

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The BMW i website was recently updated with a countdown to July 29th at 8:30am. That's when BMW will formally introduce the production version of the i3. Once you click on this lead page, you enter the regular BMW i website which doesn't seem to have had any other new updates. You can jump directly to the site by clicking on the BMW i logo on the right side banner of this blog.

Report: i3 Price To Be Announced on July 22nd

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According to the French website, La Tribune, BMW will announce the retail price of the i3 on Monday, July 22nd, one week before the official introduction of the production i3. From the report(translated by Google):
"The urban electric BMW i3 will be launched in late November while the i8 plug-in hybrid will be launched it in the spring of 2014. But it is already possible to pre-book these unreleased vehicles. Access to bookings made via this link. Once the form is submitted, a priority on the production line is provided to the user. The customer who pre-booked their vehicle will then finalize its configuration agent "BMW i".
Trendy, BMW! The price of this new new range of "green" vehicles should be released on July 22, just before the presentation of the i3 29 simultaneously in London, New York and China, during a global event extravaganza. Pre-production of the i3 started in February-March. Series production begins in September."
i3 designer Benoit Jacob sits in an i3
There's no way confirm the validity of this report as BMW isn't talking, but the other information in the story is correct, giving reason to believe they have this right also. This is the first report that I've come across that has offered to give the date BMW will release the price. 
I've fluctuated on what I expect BMW to charge a bit the past couple years but I've always been around the $40,000 to $45,000 range. With the imminent release of the actual price upon us I'm pretty confident we'll see a base MSRP of about $41,000 and $43,000(before incentives) and if my feet were put to the fire I'd say $41,995.It looks like we'll know soon enough. What price do you expect?

The BMW i3 Price is $41,350!

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BMW North America sent out a press release at 3:00am this morning announcing the base MSRP for the i3 will be $41,350. With the mandatory destination and handling ($925) the final price before any options and tax incentives is $42,275. No surprises here except it will be available in the 2nd quarter of 2014. Most previous reports had the car being available in the US in early 2014 so it looks like we'll have a couple months extra to wait. If you read my last blog post I said I expect it to cost $42,000 and I was pretty much spot on. So after deducting for the federal tax credit an i3 can be had for $34,775 which in my opinion is good enough to give the i3 a real chance at volume sales here in the US. There is still a lot to find out like the EPA range rating and how the range extender works, and I expect to get a lot of those questions answered on the 29th(next Monday) when the official introduction of the i3 takes place so stay tuned. Here's the official Press release from BMW NA:

US Manufacturer’s Suggested Retail Price just $41,350

The Ultimate Driving Machine® in a new era of sustainability

Woodcliff Lake, NJ – 3:00 am EDT/12:00 am PDT July 22, 2013…  BMW today announced pricing for the ground-breaking BMW i3 electric vehicle. The Manufacturer’s Suggested Retail Price (without Destination & Handling) in the US will be $41,350, before any federal or state incentives.  The Destination & Handling fee in the US is currently $925.
 “The BMW i3 heralds the dawn of a new era for individual mobility and for the BMW Group. True to a genuine BMW, the BMW i3 has strong emotional appeal, outstanding product substance and a guarantee of sheer driving pleasure,” said Ian Robertson, Member of the Board of Management, Sales and Marketing BMW. “With this leading-edge vehicle and attractive price, we will provide customers with a compelling offer for electromobility.”
The BMW i3’s 170 horsepower and 184 lb-ft of torque hybrid-synchronous electric motor, developed and produced by BMW, is electrified by a 22-kWh lithium-ion battery, good for 80-100 miles of emission-free driving. Designed from the ground up to be an electric car, the BMW i3 uses the Industry’s first mass produced carbon fiber reinforced plastic (CFRP) passenger cell mounted on an aluminum chassis.
The BMW i3 will offer interior space comparable to the legendary BMW 3 Series on a shorter overall body. Its 32.3-foot turning circle and a relatively long wheelbase make it agile and engaging to drive, yet ideally suited to driving in dense urban areas.
Quick and convenient charging is possible either with the home charging station supplied by BMW i or at any public charging station that uses a Level 2 SAE J1772 charging system. DC fast charging, using the SAE DC Combo-Fast Charger, will be available as an option. From a public fast-charging station, it will provide an 80 percent charge from a fully depleted battery in just 20 minutes.
BMW i’s commitment to sustainable urban mobility encompasses the i3 production facilities, where hydro-electric, wind and solar power are used to power the CFRP production facilities in Moses Lake, Washington and the Leipzig, Germany assembly line. Sustainable materials are also used for the BMW i3 interior upholstery and trim.
The BMW i3 will make its world debut at three simultaneous events in New York, London and Beijing on Monday, July 29. It will arrive in US showrooms in the second quarter of 2014.

Leaked: Production i3 Pictures!

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Looking very similar to the i3 concept coupe, the i3's interior is one of its finest visual accomplishments

The Dutch website Autoblog.nl just released what appears to be a full set of production-ready i3 pictures, no doubt supplied by BMW to a Dutch newspaper which probably released them a few days before they were supposed to. I would believe they were supposed to hold them until after the July 29th official i3 introduction, but jumped the gun. I originally held off posting them for a few hours but they are spreading around the internet now so I suppose it's safe to put them up here as they are out there already and I don't want to be last to the party!

The elusive frunk is shown!
There aren't many surprises but we do get to see the front trunk (frunk) for the very first time. I have been trying to get a picture of this for a while, but none existed anywhere.  It looks a little bigger than I expected, and should be capable of holding two grocery-sized bags. I imagine it's where I'll keep my extension cords, connectors, portable EVSE (seen in the picture) and such.

It's also clear there will be two different interior trim levels. One has the Eucalyptus wood dash trim and the other looks a bit like exposed carbon fiber, though it's hard to tell from the pictures as they aren't high definition. Actually, they aren't even real pictures, but highly detailed marketing sketches.  Thoughts?


 

 
 
 
 
 

Is the BMW i3 worth $41,350?

What's The Delay?

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Tucked nicely at the end of a press release on July 22nd about the i3 were the words "“It will arrive in US showrooms in the second quarter of 2014.”

That means US i3 customers will have to wait a bit longer than expected. Although BMW has never made an official announcement on when US sales would begin about four months ago BMW's North American president Ludwig Willisch told the Automotive Newsthat the first batch of i3's arriving in the US would have the range extender option and would arrive in the US in late this year but that significant numbers of them wouldn't be delivered until early 2014.

So somehow late 2013 to early 2014 has been moved to 2nd quarter of 2014. It's only a delay of a few months but it has people wondering what was the cause of the delay. To add to the mystery is the fact that the European launch seems to remain on schedule and is still set for November of this year.

There are a couple possible reasons that I can imagine:

1) BMW is having some last minute manufacturing issues so they will need longer than expected to ramp up to the volume they'll need for the US launch. Everything about the production process for the i3 is different than a conventional car so it wouldn't be surprising to find that they are discovering some manufacturing snafu's that will need a little extra time to iron out. This happens with conventional cars so one would imagine BMW will certainly experience issues refining the assembly line for the i3.

2) The range extender isn't ready. BMW expects that as much as 80% of the US i3 orders will have the range extender option. What if it's not ready yet, and will take a few months longer? It's conceivable that they begin sales in Europe without the range extender option available and add it a few months later, right before the car launches in the US. A long shot, but possible. If the range extender is available for order at the European launch then this theory is proven wrong.

3) BMW has experienced a higher than expected interest and reservations in Europe and won't be able to have an adequate supply for the European launch and still begin US deliveries only two months later. Perhaps they will need a couple months to get the Leipzig plant up to full capacity and satisfy the initial European demand.

4) There really is no delay. Since BMW really never announced an official release date and the only reference ever made was from the Automotive News story where they interviewed Willisch. If you read the article (link above) you see the part where they talk about when the cars will start arriving in the US they aren't quoting Willisch, so it is possible they just used bad information and Willisch actually didn't tell them the car would launch then. Perhaps Willisch was referring to when i3's with range extenders would arrive in the US to be used for training and marketing purposes and the plan all along was to start selling then a couple months later.

If I had to put money on it I'd probably go with dealing with manufacturing issues combined with heavier than planned demand in Europe. Perhaps we'll get some clarity on this at the i3 formal introduction on Monday.

I'll have the press conference streaming live here on this site, so tune in at 8:00am this Monday, July 29th.

BMW i3 Teaser Video Released

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BMW Press released a teaser video of the production i3. We get to see the real production i3 in action for the first time. Enjoy!


Live Streaming Video of the BMW i3 World Premier

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                        Scheduled to begin 8:15am EDT, Monday, June 29th 2013
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